Have you heard of the Design Sprint?
The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers.
Developed at GV (Google Ventures), it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.
Working together in a sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data from a realistic prototype. The sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments.
On Monday, you’ll map out the problem and pick an important place to focus. On Tuesday, you’ll sketch competing solutions on paper. On Wednesday, you’ll make difficult decisions and turn your ideas into a testable hypothesis. On Thursday, you’ll hammer out a high-fidelity prototype. And on Friday, you’ll test it with real live humans.
This DIY guide for running your own sprint includes an instructional video clip, and a checklist for the day.
The associated book, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (2016), is now available for purchase from major bookstores.